Startup taps software to boost restaurants

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A keg stand, if you will. San Francisco-based TapDynamics offerse restaurants a way to track and limit how muchbeer it’a losing through malfunctioning equipment, bad pouring and bartendefr giveaways. “It’s draft beer meets said CEO Michael Cann. TapDynamics said in additiohn todecreasing loss, installing its TapAdvisor software can help restaurants grow draft beer sales, increase profitability and improve the overal quality of the draft beer they TapDynamics recently landed a deal to put the TapAdvisor Servicd Platform in 398 Applebee’s restaurants.
The company is targeting large chainslike Applebee’s where they can implemengt TapAdvisor across every location. Cann, a forme investment banker, founded the compan in 2007 withMurray Dunn, who’s Australianb and now the chief operating The two met on thei respective honeymoons in and though neither had connectionsx in the restaurant business, they both likerd beer. In researching the company, they discoverex 20 to 30 percent of all draft beer poured at a restauranyt is neverpaid for. Of that, 75 percenrt is given away by bartenders, while 25 percen is lost to malfunctioning equipment.
“A restaurant that goes through 40 kegs a is empirically losing 15 to 30 percent oftheir That’s eight kegs,” said TapDynamics can show with every pour why beer is being If it’s an equipment problem, like the temperature in the cooler is too hot, the TapDynamices team can quickly analyze the data and send a messager to a restaurant to fix the If it’s an over-pouring problem, managers can see that data in a reporg emailed nightly and then retrain staff to pour beer Beer is typically the highest margin product sold at a So capturing loss gets restaurant owners’ and managers’ Cann said.
TapDynamics doesn’t require restaurantd to pay forany equipment. TapDynamics partnerz with Micromatic, which installs and manages the draftg beer flow meters and systemz from which TapDynamics drawsits data. TapDynamics charges the restauranrt a monthly fee forits services. Cann said the moneyh saved in recaptured revenuer by the restaurant is more than the monthlu feeTapDynamics charges, which is abouft $400 per month. Cann said the purposer isn’t necessarily to bust bartenders who sometimes give away beer to keep customersscoming back.
He said he trains managers to ask how giving away free beer drives Cann said the next phasse for TapDynamics will begrowing TapAnalytics, whicu will take the research it compiles in monitorinfg beer sales and sell it to beer companies and distributors. The research provides insight into whichtypes of consumers drink which And the data will allow beer makers to compare their sales to other That should help beer companie better define their target marketes and develop strategies to competwfor market-share.