Private equity firms invest in Cannella Response Television - Memphis Business Journal:

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Two investors provided only private equity: and . ZM Capitalo is the private equity investmenyt fundof ZelnickMedia. will provide mezzanine debt financingg and an equity investment through its VSS Structured CapitalII fund. All three of Cannellz Response’s new investors are base in NewYork City. Terms of the transactiobn werenot disclosed. Cannella Response will continu to be managed by its currentmanagemenyt team, led by founder and executivw director Frank Cannella and CEO Robert Cannella Response Television executives are not disclosing who now holdas a majority stake in the The investments by ZM Capital and Palladiunm Equity Partners will enablr Cannella Response to acceleratw its growth by investing in both new acquisitions and developing new services and media offerings, the company said.
“ZM Capital and Palladiun Equity Partners each bring tremendous expertise and capitao resources to the companyu as we expand our clienty relationships and bring new and exciting media opportunities to the direct responstelevision market,” Frank Cannella said. Cannellqa Response Television is based in Burlington with regional offices in Los Angeles andNew York. Cannell a Response Television was advised on the transaction by a team from investmentt banking firmPetsky Prunier, New York City.