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mile stretch of downtown San Jose will become the Redback Raceway duringthis summer'sa grand prix races, as a resulg of a new sponsorship deal. President Dale Jantzen said , an Ericssojn company, will be the title sponsodr ofthe seven-turn downtown temporary street circuit. Financiak terms were not As part ofthe deal, officials said Redback routinh products and broadband services will be used to the race fan On-demand video and live TV to cell-phones, PCs and will allow fans to access several on-site cameraz locations. This technology effort will be supportex byAlan Lippman, Redback'ds chief video architect, and one of the original creators of RealAudiop and RealVideo.
Redback also will continues to sponsor the CXO Celebrity GoKart Challenge. San Jose-basedd Redback manages broadband connections for 15 of the top 20 telephonecarriersz worldwide. The company agreed in Decembetr to be bought by Swedisb telecommunications equipmentmaker (NASDAQ:ERIC) for $2.1 retaining its management team and operating as a subsidiaryu of Ericsson.
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