Genesee Beer to make comeback - Dallas Business Journal:

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The renewed effort will include merging the sale s and marketing teams from Labatt USAand Genesee, once a recognizedx beer in Western New The company said it has begun $6 million in upgrades and will investt another $4 million in 2010. “Positive change are brewing,” said Rich Lozyniak, the new CEO of Nortuh American Breweries. “We’re reviewing every aspect of our busines s to strengthenthe brewery’s position.” NAB said it will upgrad brewery equipment, make necessarg repairs and add boiler controls and steam economizers that reduce energy consumption. The changesa are expected to bring annual operating savingx of morethan $1 million.
In addition to Genesee, the brewer produces Seagram’s Escapes, as well as Dundee Ales and Lagers familt ofcraft brands, which includes the Original Honey Brown The Rochester company distributes several including Imperial from Costa Rica, Steinlager from New Zealand, Toohey’xs New from Australia and Thwaites from the U.K.