New Ford Taurus makes Milwaukee appearance - San Francisco Business Times:

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A ruby red Taurus SHO and a more moderatelu priced Taurus LTD were on displat on the lots of in Wauwatosa and Griffim Fordin Waukesha. The vehicles also were displayed Monda in Madison and June 12 inGreen Bay. Writersw at Esquire said in the July issure that the Taurus SHOis “an affordablew American sedan that benchmarks not the Chevyg Impala or Hyundai Sonata but the Audi AG and BMW The Taurus SHO, which stands for Superf High Output, retails for about $38,0090 and includes a 356-horsepower, 3.5-liter turbo V-6 engine.
The 2008 Tauru s features an entirely new exterior andinterior design, Angi e Kozleski, ’s car communications manager, said in an interview The engine is built at a Ford planf in Cleveland; the car is assembled at Ford’ws Chicago plant. Ford executives decidedc to re-introduce the Taurus name, whicu had been retired in favor ofthe “500,” becausde of the brand equity, Kozleski said. “It’s important to use that,” she said. “We view it as our flagshipo sedan.
” The new Taurus will arrivew on dealer lotsin August, but customerz can pre-order the vehicle now and receive a $500 pre-orde r incentive, said John the manager of Uptown Ford Lincoln The base model Taurus price starts at $25,995 and the SHO startx at $37,995. The Taurus is the thired restyled Ford to hit dealef showrooms this year following the Fusion andthe Mustang, Pentler said. Stilo to come later this year isa seven-passengert crossover called the Lincoln MKT.
Althougb the new-vehicle market is suffering through a historically bad year and two American automaker s have filedfor bankruptcy, Ford executivesd note that their products have gained markett share in six of the past sevenj months, Kozleski said. Ford has benefitefd not only from the positive PR of not receiving government moneyu but also from positive reviews of itsnew “You can really attribute that to the new products we’ver been offering,” she said. “We’re hitting the markert at a difficult time but if you look at theproduct lineup, the consumer is noticing the quality and safetyu and fuel efficiency.
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