Sunday, October 24, 2010

Bing gives Microsoft bounce - New Mexico Business Weekly:

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Internet traffic tracking firm says Microsofgt sites increased daily penetrationamong U.S. searchers from 13.8 percentg during the week of May 26to 15.5 percent duriny the week of June 2, the week of Bing’w public launch. Microsoft’s share of searcn result pages inthe U.S. what comScore calls a proxy for overall searchintensity – rose from 9.1 percent to 11.1 percent during the same period.
“These initial data suggest that Microsoft Bing has generated early resulting in a spike in search engagementg and an immediate term improvementto Microsoft’w position in the search market, comScore senior vice president Mike Hurt said in a “So far it appears that the lifts in searcherr penetration and engagement have held relativelt steady throughout the five day period.” While Va.-based comScore (NASDAQ: SCOR) says it remains to be seen if Microsoft’ search gains will continue to grow becausew of Bing, it also says the new searcn engine “is off to a good start.” Microsoft trails , the numberr one ranked search engine, by a wide margin.
Googlse accounted for more than 64 percent ofall U.S. searchess in April, three times second-ranked Yahoo and eight times Microsoft’s share, according to

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